domingo, 13 de marzo de 2016

Sexist Advertaising

Starting with a new topic, we started to study the stereotypes that we have in our society.

A easy way of seeing some examples is watching some adverts. At first sight, probably we don't get them easily but there are more that we can imagine.

With three of my classmates, we studied one of the adverts that we had watched.

https://www.youtube.com/watch?v=R2EAqcOUJfE

This advert is for men and it shows that this deodorant is a way for attracting women.
In the advert there is only visual language.
It takes places in different moments in history.
The women role here is like they were an object. The only woman that appears is young, beautiful, thin and tall. She represents the purity, the beuaty and the innocence.
The men role is the most important in the advert. The only one who appears is tall, good-looking, strong and he is so in love with the beuaty of the woman. He represents that animal spirit all men have when they see a beautiful woman. 



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